Layelle

About the Project

Layelle makes ready-to-wear turbans and foundation volumizers. The starting point was unstyled reference photography — every turban shot flat on a faceless display head. No models, no studio, no campaign.

Every image in the brand world was created exclusively on Product Studio, AI Brand Solutions' conversational product-photography app. First we cast the brand: a consistent, ownable roster of 15 model faces across ages, ethnicities and styles, built to carry every product, every print and every campaign frame. Then each client reference became a finished on-model shot — same fabric, same print, now worn, lit and shot like a fashion house — front, profile and back per SKU.

The brand system stayed as soft as the product: Cormorant Garamond with Inter, an ink-nude-stone-cream palette, and the voice "Headwear that lets you be you." The collection ships two constructions — Classic Multi-Wear and Ruched Multi-Wear — plus an Expressions in Print capsule, foundation volumizers, and a campaign that places one Layelle into every kind of day, from yoga studio to airport gate.

The full storefront mockup — landing campaign, shop, product detail, add-ons, founder consultation and brochure suite — was designed and built end to end and is live at layelle.aibrandsolutions.in. Sixty-plus catalog shots, fifteen model faces, one coherent brand. Design by Kushal Chudiwala; deployed on Vercel.