Case Study · 2026 · Web, Identity & Toolkit

Raghav Polymers Group

Five companies, three generations, one polymer group — given the premium B2B presence its heritage deserves.

Client

Raghav Polymers Group, Hyderabad

Role

Identity, design & build — Kushal Chudiwala

Built With

HTML5, Montserrat/Playfair system, edge middleware

Deployed On

Vercel (edge middleware auth)

About the Project

Founded in 1969 in Hyderabad, Raghav Polymers Group is an authorised Reliance Industries DCA and Jindal Poly Films super-stockist — five entities under one roof (Raghav Polymers, Bhavya Polyfilms, Jay Extrutech, Miranda Overseas, Polstar) supplying 28+ products from 14 warehouses and exporting to 30+ countries.

AI Brand Solutions built the group a warm, editorial, engineering-grade system: brand red on ink and warm white, Montserrat with Playfair italic accents, and a "one mark, five accents" identity where every subsidiary keeps the red wedge and swaps in its own accent colour. Thirteen lifestyle hero scenes — all generated on Image Studio in a single editorial palette — anchor 27 catalogue pages across Polymers, Films, Elastomers, Chemicals, Masterbatch and Biodegradables.

The site is built to be read by humans and agents alike: an llms.txt manifest cataloguing all 38 public pages for ChatGPT, Claude and Perplexity crawlers, 66 valid JSON-LD blocks, and an llm-instructions.html generation guide that lets any LLM produce on-brand letterheads and quotes for the sales team. A password-gated internal toolkit ships a live A4 letterhead editor, a categorised quote generator, a three-page corporate brochure and a visiting-card builder.

Designed by Kushal Chudiwala; deployed on Vercel with edge-middleware authentication, GA4 and a Google Apps Script contact webhook. Lighthouse mobile performance moved from 76 to 90+.

38 public pages 27 product pages 66 JSON-LD blocks Since 1969

The Case Study Deck

Raghav Polymers Group case study cover — B2B website and identity system for a Hyderabad polymer supply-chain group founded 1969

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