Case Study · 2026 · Web, Identity & Toolkit
Raghav Polymers Group
Five companies, three generations, one polymer group — given the premium B2B presence its heritage deserves.
About the Project
Founded in 1969 in Hyderabad, Raghav Polymers Group is an authorised Reliance Industries DCA and Jindal Poly Films super-stockist — five entities under one roof (Raghav Polymers, Bhavya Polyfilms, Jay Extrutech, Miranda Overseas, Polstar) supplying 28+ products from 14 warehouses and exporting to 30+ countries.
AI Brand Solutions built the group a warm, editorial, engineering-grade system: brand red on ink and warm white, Montserrat with Playfair italic accents, and a "one mark, five accents" identity where every subsidiary keeps the red wedge and swaps in its own accent colour. Thirteen lifestyle hero scenes — all generated on Image Studio in a single editorial palette — anchor 27 catalogue pages across Polymers, Films, Elastomers, Chemicals, Masterbatch and Biodegradables.
The site is built to be read by humans and agents alike: an llms.txt manifest cataloguing all 38 public pages for ChatGPT, Claude and Perplexity crawlers, 66 valid JSON-LD blocks, and an llm-instructions.html generation guide that lets any LLM produce on-brand letterheads and quotes for the sales team. A password-gated internal toolkit ships a live A4 letterhead editor, a categorised quote generator, a three-page corporate brochure and a visiting-card builder.
Designed by Kushal Chudiwala; deployed on Vercel with edge-middleware authentication, GA4 and a Google Apps Script contact webhook. Lighthouse mobile performance moved from 76 to 90+.
The Case Study Deck
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